Empowered by mobile-first design as a user experience designer, I embarked on a 4-week mission: create an intuitive and accessible app that simplifies document management for suburban residents. I recognized its potential as a digital ID wallet and started on the smallest screen: the phone.
This wasn't just a design choice; it was strategic. By prioritizing core functionalities on the phone, I built a solid foundation for seamless use across all devices. As screens grew, elements gracefully adapted, optimizing usability and engagement for everyone.
But this app is more than convenience; it's about social good. It lets users start ID applications from home in remote areas, eliminating travel burdens. Once completed, it becomes a trusted ID verifier for checks and procedures. And it's a comprehensive hub for diverse documents, from schools to government agencies.
Challenge: Many people struggle to renew their expired ID cards, especially those in underserved areas with limited access to government offices. This leads to inconvenience, potential legal troubles, and barriers to inclusivity.
Goal: Design an app that allows users to:
Start the ID renewal process from home: No need to travel to a government office, saving time and resources.
Store ID documents securely: Eliminate the risk of losing physical cards and ensure easy access whenever needed.
user interviews
To gain valuable insights into the needs and challenges faced by users regarding ID renewal and management, I conducted interviews with 8 individuals from my network, encompassing diverse backgrounds and locations. Importantly, all participants had undergone the ID renewal process within the last six months, providing fresh and relevant perspectives. Notably, four of these individuals resided in remote areas, highlighting the unique challenges faced by users outside urban centers. This diverse pool of voices ensured my research captured a comprehensive understanding of user experiences with ID renewal and their aspirations for an ideal electronic ID app.
Here are the key questions I asked during the interviews:
ID Usage and Renewal:
How often do you use your ID document?
What are the most common situations where you need to show your ID?
Have you ever lost or misplaced your ID? How did this impact you?
Have you ever experienced difficulties when renewing your ID? If so, what were they?
Technology Usage and Preferences:
How comfortable are you using smartphones and mobile apps?
What types of apps do you use regularly?
What features do you find most valuable in mobile apps?
Have you ever used any app for government services? If so, what was your experience?
App Functionality and Feedback:
What features would you like to see in an app for ID renewal and storage?
How would you like to initiate the ID renewal process through the app?
What would make managing and accessing your digital ID convenient and secure?
What are your overall expectations for an electronic ID app?
Access to Services:
Do you live in a suburban or remote area?
How easy is it for you to access government offices for ID renewal?
What transportation methods do you typically use when accessing government services?
Have you ever encountered challenges due to limited access to government offices?
ID Security and Storage:
How do you currently store your ID documents?
Do you feel comfortable carrying your physical ID with you everywhere?
Are you concerned about the risk of losing or damaging your ID?
What features would you consider essential for a secure digital ID storage solution?
"I'm always worried about losing my ID. It's a major inconvenience if it happens, and replacing it is another bureaucratic nightmare."
- Takam, 28, urban resident
"I live in a rural area (Toungouong - West region of Cameroon), and the nearest government office is quite far away. It's difficult and expensive to get there for ID renewal, especially for those with limited transportation options."
- Simo, 52, rural resident
Key insight 1: Rural residents face hardship due to limited access to renewal offices. An electronic ID app can bridge this gap and ensure equal access.
Key insight 2: Users want secure storage for their ID information. An app with robust security features can build trust and confidence.
personas
To better understand the needs and motivations of potential users, I crafted user personas that represent key demographics and usage scenarios. By analyzing their behaviors, goals, and pain points, I gained valuable insights that helped me shape the design of the electronic ID app for optimal user experience.
Odile problem's statement: Odile is a Widowed Grandmother who needs A way to renew and keep her ID because She doesn’t want to lose it anymore and get her life insurance benefits every month.
Amoul problem's statement: Amoul is a Young Entrepreneur and Farmer who needs A way to get his ID all the time because he wants to be able to manage his banking transactions.
Key insight 3: Users' struggles with physical IDs and temporary ID limitations reveal the urgent need for a secure and user-friendly electronic ID app.
Competitor analysis
An audit of competitor products revealed valuable insights for addressing gaps and opportunities in the Electronic ID App's development for the mobile and desktop version:
ID Mobile • Direct competitor
ID 123 • Direct competitor
Smartpass • Indirect competitor
Here are the findings I made after analyzing ID Mobile, ID 123 and Smartpass :
First impressions: While the other apps offer visually appealing experiences with beautiful color palettes, ID Mobile's design needs improvement.
Interactions: Appreciated the visual aesthetics and multi-e-pass functionality in ID 123. However, the text size in ID Mobile is unacceptably small, requiring urgent attention for accessibility and usability.
Visual design: The brand identity consistently utilizes rounded corners, a wise choice that promotes a welcoming and user-friendly interface despite the app's serious nature.
Content: Although these apps strike a balance between casualness and conciseness, Smartpass's text descriptions require further development to provide users with clear and informative guidance
How might we?
To deepen my understanding of user pain points and identify suitable solutions, I employed several "How Might We" questions during the ideation process.
User journey maps
To ensure a seamless and user-friendly experience, I meticulously mapped the user journey through the Electronic ID App. This involved charting the user flow through each stage:
This comprehensive user journey map laid the groundwork for crafting wireframes, the next crucial step in bringing the Electronic ID App to life.
Paper & digital wireframes
Paper wireframes.
I conducted a rapid ideation exercise to generate solutions for addressing the gaps identified during the competitive audit. My primary focus was on streamlining the initiation of the ID application process and ensuring secure storage and convenient retrieval when required.
Digital wireframes.
After brainstorming and sketching paper wireframes, I developed the initial designs for the Electronic ID App. These designs centered around providing users with personalized guidance to streamline the ID application process and ensure secure storage and accessibility of their identification documents.
Lo-Fi prototype
Equipped with a wealth of insights from the ideation phase, I was excited to embark on the prototyping journey. Recognizing the mobile-first reality, I prioritized crafting a seamless mobile experience, laying the groundwork for future adaptations to other platforms.
The registration process
The task selection process
The active task process
The account management process
Testing my app
I created a prototype of the electronic ID app and conducted an unmoderated usability study with six (06) participants each. In each study, I guided participants through different tasks to complete.
Here are my findings :
People want easy access to their cards when opening the app
People preferred clear indications of when a card is Active, Pending or Inactive
People had difficulty following the sign up process
Refining my design
Drawing from the findings of the usability studies, I implemented design modifications, such as creating a dedicated section on the home screen for users to easily check the status of each card stored in the app's vault.
Additional design changes include incorporating instructional slides on the landing page to guide users through the sign-up process in the app.
Final design
My journey from sketches to pixels culminates in this final design, featuring key functionalities like Actions to start with when the onboarding is completed or ID status at a glance. It embodies my unwavering dedication to user experience and minimalistic allure.
Action Launcher
User can jump straight to key actions like requesting or renewing ID after onboarding.
Card compass
User can see all his cards at once with instant status updates (pending, active, inactive). No more hunting for information.
Secure spotlight
Focus on one card, displaying essential info like user's name and birthdate. Plus, a special "Request Authentication" button for police verification, ensuring you're the rightful owner.
Ready for pick-up
User get a sneak peek of his final card before it's ready. See both sides in a clear preview, so you know exactly what to expect.
Accessibility considerations
Guided by inclusive design principles and rigorous research, I've prioritized accessibility in my ID app development. This commitment ensures a seamless and empowering experience for users with diverse abilities.
These accessibility features were implemented with inclusivity in mind, ensuring a smooth and empowering experience for all users of my electronic ID app.
Responsive design
I designed the application for different screen sizes, including mobile, tablet, and desktop. Each device and screen size received tailored optimization to meet specific user needs.
However, I proposed an alternative approach for the desktop version due to its anticipated usage patterns. As the primary desktop function is card management and monitoring, I crafted a dedicated experience to streamline these tasks :
Going forward.
This app isn't just about identification; it's about closing the access gap. Like Food Saver changed food waste perception, the Electronic ID app simplifies ID acquisition for users facing limited resources, whether in rural Africa or slow-internet India. Personalization meets convenience, empowering individuals to navigate essential services with ease.
My biggest takeaway? Even in the face of tough challenges, a user-focused design process can forge impactful solutions. The Electronic ID App is a testament to that, paving the way for a future where everyone has the right to a seamless and empowering identification experience.
But the journey doesn't end there. To ensure a lasting impact, we must take the next steps:
Refine and Research: Rigorous research will measure the app's effectiveness in empowering home-based ID applications, allowing us to tailor it for maximum impact.
Educate and Enlighten: By integrating accessible educational resources, we can elevate user understanding of the importance of secure IDs, building trust, and fostering responsible engagement.
Collaboration for Success: Partnering with public authorities is crucial for strengthening legal compliance, data security, and overall sustainability of the Electronic ID App.
The Electronic ID App is more than just technology; it's an opportunity to bridge the digital divide and empower communities. By prioritizing user-centric design, continuous improvement, and collaboration, we can ensure this app transcends a tool and becomes a catalyst for lasting positive change.